At the age of 19, the Swedish artist Alex Alexander toured through Asia, the Middle East, and Europe with bands as the lead singer. After a heavy tour schedule, Alex decided to go all-in on his solo career as a Pop artist. Alex is not only a singer-songwriter but also a well-known guitarist and has been the face behind different major guitar brands such as Ovation Guitars as an international sponsor. Alex is also the founder of one of the biggest independent record labels in the world LoudKult from Sweden that is growing to be one of the top labels for artists around the world.

As an independent artist, Alex Alexander has managed to achieve more than 120 million streams on Spotify alone, been featured on several editorial Spotify playlists, and performed live on Swedish Radio, Pride Main Stage in Canada, and on the Yamaha Music Stage.